Five Reasons Why Every NDIS Provider Needs Testimonials

Why good testimonials and reviews are beneficial for NDIS providers and how they can boost your reputation and growth among participants.

Becoming an NDIS registered service provider is quite an accomplishment, so if you’ve come that far, congratulations! The next step is getting clients on board and building up a solid reputation about the fantastic life-changing services you can offer to NDIS participants. 

Positive testimonials on your website or social media channels can have numerous benefits such as raising conversion rates and giving you a much better online presence. Just like with any other product, when people are looking for a new NDIS provider, support coordinator, accommodation provider or plan manager, they look at reviews to help them make a final decision. So, here are our top five reasons why testimonials and reviews are an absolute must-have for your website.

1. Testimonials can complement all spheres of your marketing strategy

In today’s digital age it’s no longer enough to just have an ad in the paper, or just a Facebook page, or even a stand-alone website. Marketing is much more integrated now, and your website has to work hand-in-hand with your social media and printed material. That’s why testimonials are great, because they can be shared across all media platforms. NDIS participants and community stakeholders like to see a consistent flow of content that keeps them informed about the latest resources available to them and changes in policy. By using a diverse range of media and making your reviews visible online, you have a cost-effective way of staying engaged with your target market.

Read our related blog post: Effective Social Media Strategies For NDIS Service Providers.

2. Build Credibility, Boost Sales

Put simply, if you provide a great service, people will talk and spread the word, which will result in more clients and more sales. So give them something to rave about! People who rely on the NDIS will be looking for trustworthy service providers and one of the best ways to spread the word about your business is to get people talking about it online. If someone sees a positive testimonial from one of your happy clients they will be motivated to use your services, or share the review and refer their friends.

3. Social Proof

It’s a characteristic of consumer behaviour to follow what other people do. If a shopper sees several good reviews about a product, they will be more inclined to buy it because they consider the reviews as ‘social proof’ that it’s good value for money. If people see others who are living with disability who have had a great experience with their support provider, they will likely be encouraged to choose that company for the care they need. In this way, testimonials on your website and social pages are crucial for building up that social proof and reputation.

If you provide a participant-focused, compassionate service, make sure you gather some nice comments from the people in your care so that they can be displayed as testimonials on your website. It will turn website visitors into clients. 

4. Speed up the decision-making process

Having testimonials on your website can help to speed up the decision-making process when someone is browsing your site, looking to secure disability support services from a reputable provider. Once they know what they want, they’ve done the research and read up about what you can offer them, the next step is to get in touch. But often people need that little extra push to get them to make a decision, and an excellent testimonial or review from a participant who loves your service can make them feel comfortable with their choice.

5. A history of participant satisfaction

When you have several reviews and testimonials on your website, social pages, or print platforms, it helps you build up a credible history of having served the needs of the disability community. By displaying testimonials on all main pages of your website, participants can easily see the kinds of people you have helped and what they enjoyed about your service. It lets people know that you have experience and knowledge, which makes it so much more likely they'll get in touch.

Read our related blog post: 5 Reasons Why Every NDIS Provider Needs A Website.

How to get recommendations

NDIS providers often make the mistake of forgetting to ask for reviews. When you have satisfied participants they won’t mind offering kind words and sharing their wonderful experience with others. The best way to get these testimonials is to simply ask in a polite way. You could have a form at your reception desk, engage your disability support workers to gather reviews from their participants, or use any other touchpoints where happy participants and their family can take a few minutes to write or talk about their experience. You can also ask them to leave a review on social media.

Need testimonials? It’s not too late!

If you don’t have any testimonials on your website, it’s not too late. Our friendly team at 2Brownies is happy to work with you to gather testimonials that can be displayed everywhere it matters. Your hard work deserves to be noticed, and we want to help you get it out there. Call us on 1300 608 114 or email hello@2brownies.com.au to discuss.