How content marketing packages in Australia can build your reputation and boost leads

Vanessa Browne • 8 December 2021

How content marketing packages in Australia can build your reputation and boost leads

Is blogging dead? Can it really bring me leads? Should I invest in blog post packages for my small business? These are all questions we hope to answer in this article, because at 2Brownies, we’re passionate about helping local businesses to generate not just website traffic, but actual leads that convert into sales.

Content marketing in the form of engaging blogs is very much alive, so keep reading to find out exactly why your business needs this service.

WHAT IS CONTENT MARKETING

Content marketing is the new buzzword when it comes to business lead generation, but it’s really quite simple.

Content marketing is essentially a marketing technique that helps your brand to be seen and known by creating and distributing quality content that’s relevant and of interest to your target market.

The content can take many forms, such as social media posts or press releases, but one of the most effective methods of content marketing is blog posts. The difference between blogging as a hobby and blogging for the purpose of marketing, is that the latter must be done regularly and offer something of value to your readers who are in fact potential clients.

Graphic: What is Content Marketing? Creating and sharing quality content that interests your target market.

BENEFITS OF CONTENT MARKETING

Customers today have developed a thick skin when it comes to traditional advertising, and may even be put off by it when it interrupts their viewing or appears to take up space everywhere they look. The great thing about content marketing is that it reaches customers while they are actively searching for the information you're providing. The more interesting and informative the content is, the longer the reader will ‘hang-out’ on your page and the more likely they are to become a loyal follower. It also allows you the chance to establish yourself as an industry leader, whom customers can trust.

A huge advantage of blog posts is that they can be optimised using SEO (Search Engine Optimisation) techniques to rank your website higher in Google searches.

Just imagine, billions of searches are happening daily, and if your content can answer the questions that searchers are looking for, then you can tap into that flow of online traffic and steer some of it directly to your very own website!

Research shows that SEO optimised web pages and blog pages have higher conversion success rates than those that are not optimised. Optimised content should be of a decent length, well-written and include strategic keywords that internet users are typing into their search engines so the crawlers will pick them up and display your site on the results page. (Check out our article on how to write a great blog post). You can also add a strong call to action (CTA) or a lead magnet in your content to help convert traffic into leads.

*Content marketing and an ongoing SEO program can turbo-charge your SEO results. Check out our blog post on combining high-quality content marketing with SEO for maximum results.

Graphic: Benefits of content marketing. It reaches customers who are actively searching for your service.

Benefits in a nutshell:

✔ Amplify brand awareness

✔ Bring potential customers a step closer

✔ Drive sales

✔ Build a relationship with your target audience so they choose you over competitors

WHAT IF I’M NOT A GOOD WRITER?

Did we mention that content for marketing purposes must be of a good quality? Well, if you’re a bit stressed out by this and not too confident in your writing skills, 2Brownies offers a convenient and practical solution.

Our blog writers are experts at the English language and writing content that is up to date, relevant and informative, while also SEO optimised. We take the time to get to know your business, particularly (but not limited to) the NDIS sector. We have years of experience with content writing across different platforms and for different audiences, and we can offer you some of the best blog post packages in Australia to help amplify your small business in the online space.

A good blog writer should:

✔ Have an excellent command of the English language in written form

✔ Understand how to write for a digital audience

✔ Have a good knowledge of your industry, its hot topics, themes and jargon

✔ Be able to conduct research in a short space of time

✔ Be willing to write according to the client’s preferred style

✔ Produce well-structured SEO blogs that are free of errors and plagiarism

At 2Brownies, our team ticks all these boxes!

Quote card: 'Our blog writers are experts at writing content that is up to date, relevant, informative and SEO optimised.'

CONTENT MARKETING PACKAGES TAILORED TO YOUR SMALL BUSINESS

Contact our friendly team at 2Brownies to find out about our convenient content marketing packages that can be tailored to suit the specific needs of your business. Our goal is to help local businesses thrive and increase their lead generation with our digital marketing expertise. Our process is simple to follow, practical, and gets results! If you’ve got the vision of your ideal business, we’ve got the roadmap to help you get there.