Tips for writing great posts that increase your site traffic

Here are our tips on how to approach your blog writing for maximum efficiency and impact:

Speak to your audience
You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, scroll your feed to find topics to write about that are important to your industry. And don't get overly stuffy with your language - your readers will appreciate informality.

Take a few moments to plan your post
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you. But have an outline in mind and make sure you end with a strong call to action, if you're looking for your readers to take a specific next step.

Don’t forget to add images
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

Then, sit back and relax while Google notices your new content and gives you an SEO boost as a result.