5 Reasons Why Every NDIS Provider Needs A Website

Are you an NDIS provider looking to grow your business and stand out from the competition? If so, having a website is essential. A great website can help you reach more participants, showcase your services and NDIS registration groups and make it easier for people to take the next step.



Here are five reasons why every NDIS provider needs a website - plus tips on designing and building one that will bring success! From exploring the benefits of having a website to understanding which features are must-haves, this guide covers everything you need to know as an NDIS service provider when starting out with your online presence.

1. You'll Reach a Wider Audience:

A website allows NDIS providers to reach participants, their family and friends, as well as potential referral partners and other community stakeholders that might need to know about your services. By having an online presence, you can expand your reach beyond your local area and connect with people from all over your city or state, who may be looking for the disability services that you offer. By placing the URL to your website on your business cards, brochures, email signature, online directories and social media channels, you give people an easy way to read more about what you do, so they can begin to build trust in your offering.

2. It Establishes Credibility:

Having a professional website will help establish credibility and trustworthiness in the eyes of potential clients and referral partners. With a well-designed website, you can showcase your qualifications and experience, to demonstrate why participants should choose your business over others in the disability sector. It's also a great opportunity to incorporate testimonials from NDIS participants using your supports. (Read our blog post on why testimonials are super-important for NDIS providers). A well-written, well-designed website is often the first thing people know about your business. If you tell your story well and present as friendly and accomplished, people will respond in a positive manner. This is especially important in the disability care sector, where trust is everything.

Additionally, having a blog on your site where you post regular updates about new developments within the industry or changes to legislation related to the NDIS shows that you’re knowledgeable and up-to-date on current trends. 

3. Search Engine Visibility:

Having an online presence is essential for any NDIS provider these days as it helps increase visibility on search engines like Google or Bing. This allows you to reach people you've never been in contact with before, dramatically expanding your potential audience. This will give you more exposure than if people had to find out about your business through word-of-mouth or other traditional methods.

When someone searches for NDIS disability services in their area (eg. "NDIS service provider in Bankstown" or "NDIS provider that speaks Cantonese"), you will likely turn up in the search results if your site has been well-optimised for your particular keywords. This kind of exposure makes it easier for people to find out about what you do. (Where you rank in the search engines does depend on a range of factors, such as competition, the age of your site, amount of content and number of backlinks).

4. Improve Communication & Client Care:

A website also provides a platform where clients, their family, referral partners or perhaps allied health professionals can easily contact you via email or phone if they have questions about your disability support services, their care plan or are looking to make a referral. Getting answers to queries quickly and efficiently can be the difference between onboarding a new participant or missing out to another provider with easier communication channels.

Organising website design and website development for your NDIS disability care, support co-ordination or plan management business can be an intimidating task. There are lots of DIY platforms out there to get you started, and these can be a good option if you're very comfortable with:

• writing professional content
• basic graphic design principles, and
• on-page SEO techniques

By paying attention to these areas, you can create a website that resonates with your target audience and helps to drive more leads.

But what if you don't know any of that stuff. What is the best option? Simple: It's time to get the professionals involved!

This doesn't mean Googling for web designers in your area. For best results, you need to hire a web design firm or marketing agency that understands the disability sector and will make sure that your website engages with participants and others in a friendly and respectful way. This is the key to your online success.



So, whenever possible, always aim to get it right the first time. This doesn't mean your site has to be expensive, large or complex. In fact, a good web designer that specialises in NDIS provider websites will be able to streamline the entire process, which keeps costs down, saves time and ensures you end up with a site that presents your business in the best possible light from day one.

Your web design agency should be your partner - providing expertise and adding value to your business. They will offer marketing solutions, marketing tips, ongoing website maintenance and other services. This is especially important as your business grows, so choose an agency you feel you have a connection with, that you'd be happy to work with for many years to come. 

Now let's look at some essential features that will help make your NDIS provider website a success.

When you work with an agency that specialises in websites for NDIS providers, you're tapping into their industry knowledge of what works and what doesn't. This means that often, they can incorporate features you might not have considered, but that will dramatically improve your outcomes.

Here are some of the must-haves that we consider essential to every NDIS provider website we create:

Contact Form: A contact form allows visitors to easily get in touch with you without having to search for an email address or phone number. It should be a general form that can be completed by participants, partners, participant friends and family or any other community services stakeholders who have a question for you. It needs to be easy to find on your website and clearly outline what information you need from the visitor in order for them to receive assistance from you.

Participant Referral Form: This should be separate to the general contact form and be built specifically for partners and others to refer participants to you. It should capture information such as whether the participant is self-managed, plan-managed or agency-managed, what services they may need, and how to get in touch. A strong "Make a Referral" call-to-action should be displayed throughout your website.

Feedback Form: Feedback forms allow visitors to provide feedback or lodge a complaint on their experience with your disability supports, as well as provide suggestions on how they think you could improve your service. This helps build trust between yourself and potential and current participants, their family and friends, by showing that you value their opinion and take action based on what they have to say.

A great feedback form will gives people the option to submit feedback anonymously if they wish, and will also provide clear next steps for those who would like personal follow up. Having a feedback form on your website also signals to the NDIA that you make participant satisfaction a priority.

Call-to-Action (CTA): CTAs are used to encourage visitors of your site to take a specific action such as booking a free consultation, making a referral or calling your office. Having clear CTAs makes it easier for visitors to your site to know exactly what steps they need to take next if they want more information about your services. At a minimum, it's important to have "click to call" buttons connected to your main phone number, an email address, a feedback form and participant referral form. Your home page should link to all these channels, with your service page also displaying a clear call to action.

Strong Security Features: An SSL certificate is essential for your website. (This is the "https" part of your website address). It tells visitors that they are communicating with you over an encrypted connection. Having an SSL certificate is also important for Google, which prioritises sites with this feature in place. For further information on why an SSL certificate is so important, check out our video below:



It's also important to back-up your security features with a clear Privacy policy on your website. This tells visitors that you take their data privacy seriously and is mandatory for all sites that collect client data (such as when submitting a contact form). All 2Brownies websites come with a starter Privacy policy which can be updated as your business grows. (Check out our amazing FREE privacy policy offer with LawPath).

On-Page Search Engine Optimisation (SEO): On-page SEO ensures that when people search online using keywords related to disability care services in your area ("core supports in Canterbury") or with your particular specialty ("Level 3 support coordination in Sydney"), your website appears higher up in search engine results pages than competitors who may not have optimised their websites properly. By doing this, you can increase visibility among potential clients looking specifically for the type of disability support that you provide.

All 2Brownies website packages for NDIS providers come with on-page SEO. 

*NOTE: Basic on-page SEO is the starting point for getting your website ranking in the search engines. But on its own, it usually won't be enough to ensure you make it to the first page of the search results. That requires an ongoing SEO program over many months.