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What Is Off-Page SEO And How Will It Help My Business?
All you need to know about off-page SEO including what it is in easy-to-understand terms and why you need it for your business website to rank higher.
As a business owner in Australia, no matter what your niche is, you need a high quality website and you need it to rank high on Google searches in order to be found by your ideal clients. The secret to better ranking on the search engine results page (SERP) is a three-pronged SEO strategy that has been designed and implemented professionally to work for your business goals.
Any good SEO strategy will include:
- on-page SEO
- off-page SEO and
- technical SEO
In this article we’re going to take a closer look at off-page SEO and how it can help boost your website for business success.
OFF-PAGE SEO IN A NUTSHELL
It may help to understand off-page SEO in context of the other search engine optimisation techniques, because they all work together to improve your website’s visibility online.
- Technical SEO refers to all those structural site features that non-tech people usually leave to the experts. Things like sitespeed, structured data and XML sitemaps are examples of technical SEO.
- On-page SEO is optimising all the written content on your site, meta titles as well as image optimisation.
- Off-page SEO is everything that happens outside of your website to help it get noticed by Google. This can include your social media pages, mentions from other websites, other people talking about your site on their social media and customer reviews.
In most cases, off-page SEO can be the hardest because it relies on other sites mentioning you or linking to your site, and this gives you credibility. This may be a surprise to you if you thought that SEO was all about keywords.
Off-page SEO is vital in getting your page to rank higher in relevant search results because it’s all about building your site as a trusted source.
Examples of Off-Page SEO:
✔ Backlinks (mentions from other websites)
✔ Social media
✔ Influencer marketing
✔ Guest posting (writing blog posts for other websites)
✔ PR & events
✔ Podcasts
✔ Reviews
✔ Local SEO & citations
A LITTLE MORE ABOUT BACKLINKS
You will hear alot about backlinks when it comes to off-page SEO, and this is because it’s an important part of the strategy. (Read more here for a beginner's guide to backlinks and their effectiveness).
Every time another website links back to yours, it serves as an endorsement that your site is of high quality and has authority and relevance on the topic searched for.
If you’re eager to start building links, it will help to understand the different types of backlinks.
The first type is natural links, which is when someone discovers your content on their own without you putting in any effort, and they think it’s credible enough to link back to on their site. This is the best, and most organic type of link building.
The second type is built links, which is when you and your team reach out to journalists or publishers to promote your content. It could also include an ad campaign that helps users to discover your content. Built links still require valable content in order to work.
The third type of link building is created links, which is not the most authentic type. This is when you intentionally create a link through self-submissions on forums or press releases and there is no outreach.
For higher credibility with search engines, aim for natural or built links.
GET STARTED WITH OFF-PAGE SEO
If you’re curious to know more about how off-page SEO can benefit your website and if you’re eager to start upgrading your SEO strategy, speak to our friendly team at 2Brownies. We have years of experience in helping businesses to create sites that not only look great but rank at the top of the results pages too. Let us help you get noticed by the people who need you.
(Here's some further reading especially for
NDIS Service Providers looking to acquire your first few backlinks to your new website).
About the Author
Our General Manager, Vanessa, has a background as a business consultant and loves to share her experience and perspective with our clients and readers. If you have questions about your own small business, chat with Ness anytime on 1300 608 114 or
find Ness on LinkedIn.
Learn more about Vanessa
here.
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