Top 5 Reasons Why You Need A Google Profile Listing For Your Business

Vanessa Browne • 1 July 2021

Top 5 Reasons Why You Need A Google Profile Listing For Your Business

If you’re a local business looking to improve your online presence, it’s definitely time to create your Google Profile listing. Google Profile (previously Google My Business) is a free tool offered by Google, which allows businesses to be listed with all their relevant details so that customers can find them easily and they show up in searches. You can do this yourself or with the help of a GP creation service. It’s crucial, however, to ensure that your listing is not only present online, but also contains the correct information that's presented in a way that the search engines love. The benefits are numerous, but we’ve whittled them down to 5.

Graphic: Why you need a Google My Business local listing. It's a free tool that helps customers find you in searches.

1.Better Visibility

Be seen where it matters. With customers spending more time online and using digital platforms more frequently to search and shop, the internet is the place where your brand needs to be seen. A Google Profile listing will make your business more visible in searches and Google Maps. You may also be noticed by third party sites and gain a free listing with them!

2. Consistency & Accuracy

By entering your business information directly into Google, you have better control over the accuracy of the information. A Google Profile management service will help you better manage updates to your information, so that your brand identity remains consistent and customers feel comfortable putting their trust and money into your business. Incorrect contact details or opening and closing hours can be extremely disappointing to potential customers, so make use of this opportunity to avoid such errors.

3.Leave A Lasting First Impression

Every consumer has a need, and when they come across your company in a Google search, it’s your one chance to make a strong enough impression for them to pick you. Google calls this the ‘Micro Moment’, which is that precise moment when the consumer has a need for information, or to do or buy something. If your Google Profile contains updated photos, videos, location, testimonials and other impressive information, you’re more likely to make a sale. Make a good first impression with data that’s personalised and interactive.

Quote card: 'When customers find you in a Google search, it's your one chance to make a strong enough impression.'

4. Claim Your Space On The Search Page

The search engine results page (SERP) is where every business wants to see their name appear, simply because this is where customers will see your name and information and make the decision to click on your site or not. The higher up you appear on this page, and the more space you occupy, the better for you. This will allow you to stand out from the competition. Claim your SERP space in a meaningful way by optimising your Google Profile listing to include your areas of service and your best reviews.

5. Build A Reputation - For Free!

Consumers today are engaging with brands 24/7 and often make decisions on the go. In a market that’s saturated, they can feel overwhelmed with choice, so the only way for you to stand out is with localised SEO, and positive reviews. A local Google Profile listing allows you to include your best customer reviews that will catch the eye of someone searching for your product or service. Research has shown that customers trust reviews and will often make a purchase based on what others say. The best part is that you can do all this for free, and you don’t have to spend heaps on advertising just to get your name out there.

Kick-Start Your Success With Google My Business

If this has inspired you to get started with a Google Business Profile, contact 2Brownies for Google Profile set-up and management for small businesses in Australia. No matter what city you’re in, we have the skills to help with Google Profile creation and management for those businesses who need help starting a profile from scratch, or those who already have an account but just need a little boost. Let us help you get increased visibility, on the right search pages, and with noticeable results.

About the Author

Our General Manager, Vanessa, has a background as a business consultant and loves to share her experience and perspective with our clients and readers. If you have questions about your own NDIS provider business, chat with Ness anytime on 1300 608 114 or find Ness on LinkedIn or follow Ness for NDIS Provider insights on Medium.

Learn more about Vanessa here.